Aligning Channel Programs to Overall Business Objectives

channel programs

Channel Loyalty Programs India

Dealer Engagement Program

There is no bigger resource than the people you work with. Be it your employees, your clients or your customers, it is imperative to make them feel special at all times. Almost all the companies undertake certain channel programs but only a few end up getting the expected result. Why is it so? It all comes down to the fact that ‘Smart work matters more than hard work’.

Hundreds of Channel programs would count for nothing if they are not aligned towards a common outcome of enhancing the company’s business and prestige. Random channel programs without a specific aim are similar to shooting in all directions when the target is in front.

Channel programs

They are of many kinds. While some aimed at enhancing the company’s sales and external image, a number of these programs such as incentives and awards aimed at recognizing the employees to encourage them for the job at hand. Some of the other programs commonly organized by the company also include promotional activities. Most of these activities are part of the pre-planned targets set by the company in terms of sales and promotional strategies. Similarly, offering incentives to the employees for the achievement of year long goals seen as well thought strategy to provide optimum benefit to the company. The criticality of these activities means that the companies can’t consider them as just another event and assign it to anyone! The companies must hire dedicated agencies for such programs to take the most out of them.