About Us

Igniting an emotional spark in a consumers mind is one of the hardest things to do in marketing. But understanding the consumer’s day-to-day journey and creating plug-ins for consumer engagement is a great first step & we help brands do that right by creating , measuring and amplifying B2B & B2C integrated marketing solutions to understand consumer behaviour.
A mammoth of human hours has gone into refining and defining our trade & successfully operating market-led, customer-driven programs.. And we’ve put into practice our ethos to make the most effective, frictionless and fantastic experience for brands. Our solutions can include everything from traditional marketing management to business promotions.

Striving to excellence in everything we do

From Design to Destination – We follow all principles of excellence to achieve end-to-end lean value stream flow & ensure each process is seamlessly connected




Our Vision

We fuel emotional connections and drive two-way communications logistically between consumers and brands that have authenticity, purpose and mutual respect. We then work to strategically amplify this positive word of mouth. Our vision is to help brands share a direct marketing relationship with their customers through a series of relevant, engaging and impactful rope. Those connections include editorial, word of mouth and blogging, co-creation (of campaign ideas with real consumers), original content, event management services, and community-based fulfilment solutions.

Our pioneering spirit and industry thought leadership in loyalty program design has led to deliver some of the best successful loyalty & consumer engagement programs. Acknowledged as a leader in our field, our integrated solutions and promotional marketing strategy, informed by customer analytics, has set the gold standard in experiential marketing space.

Our Approach

Our strategic & experiential thinking campaigns deliver high-impact frequency marketing solutions – across the full spectrum of communications. Our work philosophy is summed up in our name “Innovative Incentives”, and with no preconceived notions we tend to think outside the box and strive to go beyond our clients’ expectations. We drive your business forward on our three think-tank pillars:

Experience: Stretching beyond traditional relationship marketing services and plugging ideas and that turn customers into your most powerful brand advocates is core to us. Unlike marketing agencies, we create marketing plans, and CRM strategies that activate minds.

Execution: A great campaign idea isn’t enough until it is weaved with a world class process, analytics, strategic and creative thread; we tightly achieve your brand objectives across all disciplines. Smart execution is the new currency when you partner with us.

Excitement: We’re here to create that Ah ha moment for your consumers, that results in brand excitement by planning, and perfecting emotional experiences. We challenge category thinking & generate a fresh approach, that let’s your brand innovate.

Our Process

We seamlessly integrate digital technology, corporate incentive solutions and consumer loyalty programs into real-world environments, which nurture a brand experience with well-targeted and persuasive marketing messages. Our services include well formatted channel loyalty programs that would captivate your audience, cultivate your message and elevate your brand whilst creating a relationship with your consumers.

Partner with us to realize how uniquely we are unordinary. You will not just achieve a deeper interactive level with your customers in all brand marketing efforts, but also your customers will become paying consultants for the reverse learning on creating experiences.

Our customer’s expectations are of the utmost importance and our entire team is committed to exceeding those expectations. As a result, a high percentage of our business is from repeat customers and word-of-mouth referrals. We welcome the opportunity to earn your trust and deliver the best service in the industry. Our success is the result of giving to others, humbling ourselves to your needs first without expecting to receive anything in return.

What customers say

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Innovative Incentives conducted an in-depth analysis of our project to map and monitor ground force serving fish farms. It offered a scientific yet user friendly approach to improvise our business operations and played a curtail role in success of the program.

Indroneel Goho - IFB Agro


Team Innovative has been instrumental in scaling the Nerolac Premium Painter Program from 3000 to over 350000 painters over the years. It introduced innovative engagement initiatives, technical solutions to automate, streamline & audit the key process driving growth.

Yatnesh Pandey - Nerolac

DGM Marketing

From concept to development and seamlessly operating a Multi-Tier Loyalty program for Retailer and Influencers – Innovative Incentives exceeded our expectation & turned our program into one of the most accepted programs in Trade.

Laxman Tari - Legrand Group

Head Marketing Communications