Diversity, Inclusion, and Attitude can make or break a Loyal Relationship

As representatives of a brand, we realize that we could make or break a customer's experience. Every single interaction across channels is the key to their loyalty/engagement. Hence customers are our priority while designing programs across online, phone, mobile, and in-person.
For over a decade we have been working and analyzing behavioral and attitudinal data to quantify the impact at each touchpoint and objectively prioritize the upside of improving, removing or inventing the moments that matter most.

INFLUENCER LOYALTY PROGRAM

The challenge was to refine the strategy and improve the loyalty program of a major Paints Giant. Using data already gathered allowed us to intervene at vulnerable switch points where a customer might be tempted to move to a competitor’s brand, we crafted a points-based reward program for 35 branches to run their individual offerings and bringing together 20,000 painters to participate. Our ‘build-it-and-they-will come’ approach in customer engagement was more than just an achievement for our client.

 Means & Tools

Web / Mobile App / Missed Call / Whats APP

Create your Story!

SCRATCH CARD OFFER

We enabled the world’s leading camera manufacturer to do a consumer offer, where in they could create some excitement at shop-front; we successfully transformed their idea in a Scratch & Win Card Promotion to make a direct impact with customer’s, with a range of gifts, attracting all customer profiles. High Value Gifts like Honda Car et al got added into the attraction, whereas small gifts as assured prize made everyone a winner.

Means & Tools

Scratch Cards / Web / Live Chat

Create your Story!

Hotel Loyalty Program

With confusing members and complex reward systems in the hospitality industry, it was a challenge to overhaul the loyalty program for one of the Indias’ finest Hotel chains. To deliver simplicity, value for customers, and meeting the expectations of Independent Hotel Owners Over ROI, the new program focussed to cater to the needs of frequent hotel guests and business travelers alike.

The Personalized Loyalty Program offered better engagement, increased share of wallet and benefits like free night stays, complimentary breakfast, discounts and suite upgrades that suited all types of customers.

Create your Story!

Electrician and Retailers Loyalty

Another feather in our cap was the Retailer Incentive Program we conducted for the Global Leader in switches, sockets & electrical distribution. They approached us to design a campaign that could provide instant gratification and long-term benefits to electricians across the country. We exceeded their expectation by not only fulling the objective but also by integrating their Incentive Program within the same campaign.

The program was applauded for being convenient and having features like easy one-click redemption for Paytm, bank transfer, and gift catalogs. Also, the loyalty app was made available on the web, android, and ios platforms which made the program easy to access and hassle-free.

Create your Story!

“Great ideas need landing gear as well as wings”

Vision and inspiration are important, but not enough. And more than ever, these days precision performance including optimal organizational structures, infrastructure, supporting processes, and excellent management of the organization’s human capital is required.
About us