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A common saying in the marketing line goes like ‘No matter how good is the product from the inside, it won’t be a hit unless it is packed well!’ And…
Channel Loyalty Programs India Dealer Engagement Program There is no bigger resource than the people you work with. Be it your employees, your clients or your customers, it is imperative…
From friendship and education to shopping and sharing, the world runs online! Whenever you hear about a new product just launched in the market, what is your first response? If…
There has been an unparallel evolution in businesses in the past couple of decades. While a number of earlier business components have retained their significance, a host of new features…
Ask 10 business leaders about the most significant component of a successful business, and 8 out of those 10 would tell you ‘Communication Strategy’. Communication between employer and the employee,…
Every business today wishes to excel in whatever they do. It requires the corporates to rise beyond orthodox mediums to contemplate, create and cater promotional mediums that matches the brand…
What makes event management all the more stressful is the need to manage the event process itself! The crucial importance of three basic, overarching steps cannot be reiterated enough: Research,…
The Internet has flooded with Experiential Marketing – Pepsi Max’s new advertisement. An augmented reality screen was installed at one end of a bus shelter, on the perpetually buzzing Oxford…
aImplementing an ‘Employee Reward Programs’ is not an easy task. It takes lot of efforts and observations for a recognition program successfully. A gracious reminder and little incentives are necessary…