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Customer satisfaction is a term used in marketing world that measures how products or services supplied by a company meet or surpass a customer’s expectation. It serves as a metric…
Acquiring new customers is definitely more expensive than retaining an old one, which is why customer retention is critical for any business. The main difference between a business that sustainably…
Almost every one of us during our childhood days, inevitably heard this very common line from our parents, “If all your friends were jumping off a bridge, would you do…
Producing content radically engaging for a product, brand, client or company every day is easy said than done. And there are times when the writer is not so inspired or…
‘To gain big, you need to let go of a few’. This underlines the purpose of the various loyalty programs undertaken by the companies. If there is one thing that…
For a company handling multiple products, it is not possible to advertise all its products for eternity. Advertising and brand promotion are the means of giving a launching pad to…
Nothing else exemplifies ‘teamwork’ better than a successful business. No matter how passionate you are about your business, you can’t do all the work alone. You need to hire people…
Much has changed in the past decade or so. From the quality of products offered by the companies to the packing and marketing strategies, everything has evolved drastically. Some of…
Would you be willing to let your marketing people handle the HR department and your sales people handling HR? Just the thought of it seems like a terrible idea! Right?…