This is your go-to space for fresh perspectives, success stories, and expert insights on consumer engagement, loyalty strategies, and the tech-driven solutions shaping brand growth today. Let’s decode what it takes to build lasting brand relationships—one story at a time.
Happy Mind Inspires Productivity The world is witnessing a time of tremendous modification. With its sweeping consequences, coronavirus has bought life to a standstill. As organizations endeavours to continue business…
Time has come to enter the battlefield with our masks on. Frontline Warriors like doctors, nurses, paramedics, & police are braving grave odds daily to save lives. Now it’s our…
The factors affecting and determining the working plan of every particular industry are very different. However, all different industries have one common factor that should be taken into consideration in…
Here’s an attempt at divulging all the aspects of employee incentive programs to consider. Before venturing into building an appropriate one for your establishment. From the “what’s, why’s to how’s…
The ageing marketing chronicle states that the cost of acquisition of new customers is at the least 6 to 7 times more than the cost of retaining an existing customer.…
It’s no secret that multiple mediums have given consumers vast amount of choices and the world has shrunk with information, and the same information has shrunk our attention spans to…
With rising new opportunities for brands to increase customer retention and brand preference, loyalty programs need to be radically dynamic. Loyalty programs are also an extension to every customer relationship…
More than anything else, an entrepreneur faces the biggest challenge of proving himself/ herself first. Having no experience, no success history and no infrastructure, it makes things even worse for…
What makes us revisit a restaurant? It could be the lip smacking food, great ambience and prompt courteous service. An overall great experience makes us want to go back to…