What makes event management all the more stressful is the need to manage the event process itself! The crucial importance of three basic, overarching steps cannot be reiterated enough: Research,…
The Internet has flooded with Experiential Marketing – Pepsi Max’s new advertisement. An augmented reality screen was installed at one end of a bus shelter, on the perpetually buzzing Oxford…
aImplementing an ‘Employee Reward Programs’ is not an easy task. It takes lot of efforts and observations for a recognition program successfully. A gracious reminder and little incentives are necessary…
Incentives and rewards are the formal loyalty programs which are used to motivate and appreciate the performance of corporate employees based on specified time period.
Creating brand equity and furnishing a marketing solution that would effectively and emotionally connect the brand with the potential consumer is a daunting task of the modern day business management…