The ageing marketing chronicle states that the cost of acquisition of new customers is at the least 6 to 7 times more than the cost of retaining an existing customer.…
‘To gain big, you need to let go of a few’. This underlines the purpose of the various loyalty programs undertaken by the companies. If there is one thing that…
For a company handling multiple products, it is not possible to advertise all its products for eternity. Advertising and brand promotion are the means of giving a launching pad to…
Every business today wishes to excel in whatever they do. It requires the corporates to rise beyond orthodox mediums to contemplate, create and cater promotional mediums that matches the brand…