With rising new opportunities for brands to increase customer retention and brand preference, loyalty programs need to be radically dynamic. Loyalty programs are also an extension to every customer relationship…
More than anything else, an entrepreneur faces the biggest challenge of proving himself/ herself first. Having no experience, no success history and no infrastructure, it makes things even worse for…
What makes us revisit a restaurant? It could be the lip smacking food, great ambience and prompt courteous service. An overall great experience makes us want to go back to…
Customer satisfaction is a term used in marketing world that measures how products or services supplied by a company meet or surpass a customer’s expectation. It serves as a metric…
Acquiring new customers is definitely more expensive than retaining an old one, which is why customer retention is critical for any business. The main difference between a business that sustainably…
Almost every one of us during our childhood days, inevitably heard this very common line from our parents, “If all your friends were jumping off a bridge, would you do…