Position Overview:

We’re seeking an experienced and creative Content Writer to lead written communication across web, marketing, and campaign assets. You will craft compelling narratives, develop B2B messaging frameworks, and produce high-impact content that connects with our target audiences and supports brand, sales, and product marketing goals

This isn’t about just managing a content calendar or putting up routine posts. We looking for a true collaborator — someone who gets the pulse of social media, stays ahead of trends, understands emerging tech and culture shifts, and most importantly, loves the art of storytelling and digital influence

The role requires a unique blend of hustle, creativity, and consistency. You’ll be helping craft a voice, shape narratives, and distribute content that’s not only seen — but remembered. From structuring thought pieces and capturing behind-the-scenes moments to identifying content opportunities and experimenting with formats — there’s a lot to explore and own.

Key Responsibilities:

• Develop and execute comprehensive content strategies for IT services and loyalty platforms
• Write and manage content across formats including:
• Website pages and landing copy
• Blog articles and thought leadership content
• Social media posts and campaign messaging
• Sales decks, case studies, whitepapers, and eBooks
• Email sequences, ad copy, and newsletters
• Webinar and explainer video scripts
• Align all content with brand voice, audience expectations, and business goals
• Collaborate with designers and marketers to bring content to life visually
• Leverage SEO best practices to optimize digital content for search visibility
• Maintain and manage a content calendar for consistent publishing and engagement
• Track content performance metrics and adjust strategy based on insights
• Assist with crafting press releases, announcements, and external communications
• Stay updated on trends in tech, marketing, and digital storytelling

Required Skills & Experience

• Bachelor’s degree in English, Communications, Marketing, or a related field
• 4+ years of professional writing experience (preferably in a B2B or IT/agency environment)
• Proven ability to craft engaging narratives across multiple formats and audiences
• Excellent grammar, editing, and proofreading skills with attention to detail
• Strong understanding of content strategy, brand positioning, and audience targeting
• Familiarity with tools like Grammarly, SEMrush, Google Analytics, WordPress, and content management systems
• A portfolio showcasing diverse writing samples across industries and formats

Preferred Qualifications

• Prior experience writing for technology, SaaS, or loyalty marketing
• Understanding of UX writing, microcopy, and customer journey content
• Ability to work independently and manage multiple content streams in a fast-paced environment

Good to Have

• Ability to adapt storytelling for different audience segments and digital formats
• Strong understanding of short-form and visual-first content approaches
• Familiarity with interpreting content performance and making data-driven decisions
• Comfort with fast-paced iterations and content experimentation
• Capability to simplify technical or complex information into engaging narratives
• Awareness of evolving content trends, formats, and audience behaviors
• A collaborative mindset with an eye for visual communication
• Proactive approach to spotting content opportunities across channels

Sounds Like You:

You’re not just a wordsmith — you’re a storyteller with a strategic mindset. You love translating complex ideas into content that sparks curiosity, drives engagement, and inspires action. You thrive in fast-paced environments, collaborate well across teams, and are always looking to push creative boundaries. Whether it’s shaping a product narrative, amplifying a campaign, or optimizing content for performance — you bring both clarity and character to every piece you write.

Why Join Us?

At Innovative Incentives, you’ll be part of a fast-growing, merit-driven environment where your contributions have real impact. Whether you’re shaping strategy, building platforms, managing operations, or driving client success — you’ll work alongside passionate teams and gain exposure to high-impact projects across functions. We offer direct access to leadership, opportunities for cross-functional growth, and a culture that values initiative, learning, and ownership. If you’re looking to grow in a collaborative and future-focused organization, we’d love to have you on the journey.