Driven by the challenge of designing loyalty ecosystems that create genuine connections between brands and people. I’m passionate about decoding human behavior, crafting seamless reward journeys, and building platforms that spark advocacy – all while fueling my love for motorcycles and the road less travelled.

You learn a lot about yourself when you’re alone on those paths – navigating uncertainty, relying on instinct, praying you don’t lose your way. And yet, it’s in those exact moments that you feel most alive, most motivated, most free. Motorcycling has taught me resilience, presence, patience, and the quiet strength of brotherhood – an unspoken bond shared with riders everywhere, no matter where the road takes you.

• Growth Strategy & Loyalty Innovation
• Trade & Influencer Engagement Programs
• Microservice-based Platform Development
• Cross-functional Team Leadership
• Customer Experience & Brand Storytelling
• Data-driven Campaign Execution

Currently building Trustmiles – a SaaS loyalty platform combining human insight and tech precision to deliver scalable, customizable, and secure engagement solutions. From cement and retail to consumer electronics, our mission is to power brand growth through intelligent segmentation, real-time activation, and value-led narratives.

Next on the horizon: blending digital loyalty with touch-and-feel experiences – unlocking the power of social proof, experiential marketing, and word-of-mouth to deliver brand lift in a fragmented media landscape.

Fascinated by the intersection of behavioral science, urban mobility, and emerging loyalty tech. I’m equally drawn to the pulse of cities and the calm of countryside rides. Off the clock, you’ll find me riding motorcycles, catching up on global business documentaries, or experimenting with street food in unfamiliar cities.

Turning abstract ideas into structured solutions, jam on brand challenges over coffee, and ride into the unknown with nothing but a full tank and a fresh playlist. 

Also i find joy in cooking – a skill first sparked during school night camps and later mastered out of necessity during solo travels abroad as a vegetarian. What began as survival became a surprising source of creativity, calm, and connection.

🎙️ Brand Builders Podcast – Guest: “Redefining Loyalty in Emerging Markets”

✍️ LinkedIn Article – “Trust Isn’t Earned in Points: The New Loyalty Mindset”

🎤 Speaker – London Tech Week 2025 (DBT UK Business Delegation)